Culture
-
The Rising Star: Electric Cars in The Automobile Industry
In the 21st century, environmental pollution became an important issue in the world, and a business atmosphere has been created that considers environmental aspects, not just economic aspects. In particular, the automobile market which is the main source of emissions has become competitive. The government has made a policy about encouraging people to purchase electric cars and the number of electric car charging stations has increased. Thus, the ...
-
What Is Your MBTI?
These days when people meet each other, they often ask, “What is your MBTI?” When we are curious about a particular person or want to know his or her tendencies, we often ask about the MBTI. The MBTI is a self�reporting personality test tool based on psychological typology. It is used in many places that value people’s relationships because it does not take long to analyze and is accessible to everyone. ...
-
Short-Form Content, Short but Full Videos!
Short-form content refers to short videos of from 1 to 10 minutes. It is a concept reflecting the consumption patterns of the public who enjoy content anytime, anywhere using mobile devices. Recently, famous celebrities such as Henry, Clara, and Ji Seok-jin have used short-form contents to promote themselves or give people a laugh. How did short-form contents come about and start affect people? The Pharos wants to answer these question...
-
A New Way of Life, Streaming Life
“Streaming life” was selected as one of teenagers’ top key terms by the Center for Analysis of Consumption Trends at Seoul National University in 2020. This term is a combination of streaming and life. Streaming refers to playing music or watching video files in real time on a connection to the Internet without downloading them to a mobile phone or computer. Streaming life is a coinage that refers to a person who regards the consumpt...
-
Paperless in Class
Every student may have had a experience of notetaking using handwriting during class. Handwriting is the most basic method of studying in a class, and even a few years ago there were not many other options for taking notes. Now, the situation has become very different from the past. Then, note-taking was mostly done by handwriting, but nowadays students use laptops or electronic devices like iPads for note-taking. This is a cultural change...
-
The No Walking Era Has Arrived
For a very long time, there has been an expression that describes an essential part of being human, “erect bipedalism.” It means humans are creatures who stand on their feet and stretch from the waist. Humans walk. Walking is the basic moving strategy and these days humans still walk. However, the time spent walking constantly lessens. The reason is the invention and development of vehicles. So far, mobility measures have been progres...
-
The Wind of Foreign Foods Has Been Blowing
These days, foreign food has become a craze, with the release of foods using special foreign spices such as Mara ramen and Mara gimbap. Even college students enjoy eating foreign foods, as can be seen by the “maratang” culture on college campuses. Also, you can often see people consuming unusual foreign foods on TV and YouTube. Through media exposure, interest in foreign food has been passed on to the Korean people and currently forei...
-
A New Perspective on Tattoos
What do you think about the image of the “tattoo?” Only ten years ago, it was common for tattoos of dragons or snakes to be put on the arms and back of the toughest people. Today, however, many people are tattooed for self-gratification and to express personality, and furthermore, to enjoy it as an art form. People sometimes have beautiful pictures on their bodies and images of things that are valuable to them. To better understand this cult...
-
The Growth of Emojis
These days, KakaoTalk and Line are often used, as they are two of the basic messenger applications installed on mobile phones. Using cell phone messenger apps as the main mode of communication has led to the frequent use of emojis. Therefore, there are a greater variety of emojis than before, and it isbecoming the trend to use emojis a lot. Emojis have gradually expanded, and people can see emojis in daily life and industrial markets. The Pharos...
-
Consuming Mayday
There is a saying, “Too much is as bad as too little.” This saying perfectly fits the “special day” culture. The basic qualification of the intelligent consumer is rationality, but special days, such as Pepero Day and White Day have interrupted rational consuming many times. Not all consuming is irrational, since it is possible to buy reasonably the product for “OO Day.” However, it seems that unnecessary consuming is ...