Have you ever heard of a pop-up store? It is a store that runs for a short period from one day to two months. The pop-up store is very helpful for promoting items from the seller’s point of view. In addition, it has the effect of being able to give various benefits and experiences to consumers. Accordingly, young people have been paying a lot of attention to pop-up stores such as writing pop-up store reviews on social media. For this reason, pop-up stores are actively running throughout the country. Although there are many kinds of popup stores, the Pharos visited character, home appliance, and cosmetics pop-up stores among them.

A character pop-up store (Shiro and Maro)

Shiro and Maro, also known as “Shiba Dog,” is one of the most popular character pop-up stores. There were so many different types of dolls that people were busy looking at them. Furthermore, the variety of items such as mugs, cell phone cases, as well as notebooks and ballpoint pens attracted many people’s attention. The prices were also cheaper than at other stores which made it even more popular. Not only that, special promotions and events are held to discount the prices of certain products on a daily basis. In addition, there was space to take pictures with characters so that people could make memories.

The Shiro and Maro pop-up store, which has plenty of things to see and enjoy, has been operated in many places including Seoul and Busan, and it is still in various places. Even those who are not interested in characters will have a good experience if they visit on weekends for an outing or when on a date. It is recommended that you check the opening date and place of the Shiro and Maro pop-up store before visiting.

A home appliance pop-up store (LG TROMM Styler)

This type of pop-up store was opened by electronics companies to promote their products. On the first floor of LG TROMM Styler, the introduction of products was the focus. Not only a brief introduction of the products, but also a few attractions such as an artwork exhibition space and a photo zone with an advertising doll were provided. On the second floor, people could experience the products directly. In addition, self-experience zones, game zones, and one-day class zones were run. People could experience the products directly using their clothes, and they could get presents in the form of photos taken at the store. A stamp tour was also run, and all the stamps were required to be collected for a chance to participate in the game. Therefore, many people were encouraged to participate in the whole process.

Home appliance pop-up stores are a good place for consumers who are willing or interested in purchasing the appliances. However, pop-up stores like these have offered a variety of events and programs recently. For that reason, even those who are not interested in home appliances can enjoy a unique experience if they visit this kind of pop-up store.

A cosmetics pop-up store (Leaders Cosmetics)

This pop-up store was opened by a cosmetics brand marketing strategies. We could see its various cosmetics there, and it was also an opportunity for us to buy cosmetics at a cheaper price than at general cosmetics shops. All the products were testable, so we made careful decisions by testing them. Marketing strategies such as sending out invitations and selling posters of models using the cosmetics were used to appeal to customers. A stamp event was also held and gifts could be bought with stamps obtained through various activities. There were not only simple cosmetics introductions and sales but also experiences. So, we were able to learn how to manage our skin care by diagnosing the condition of our skin for free. It was a great opportunity because we learned a lot about the condition of our skin and were able to buy appropriate cosmetics.

Cosmetics pop-up stores have lately been having cosmetics sales and offering experiences related to beauty to attract people’s interest. At those pop-up stores, people who don’t know much about a certain kind of cosmetics can learn about it and develop a positive impression of cosmetics. If you’re interested in your skin’s condition or products that suit you, it’s not bad to visit these pop-up stores.

So far, we have described various pop-up stores. However, there are so many different kinds of pop-up stores that will be fun for you to go out and visit the ones you are interested in. You can learn more about these stores and have experiences only available in them. A pop-up store can also be a good place for a date or a picnic for people looking for unusual pleasures. A particular pop-up store’s period is short and it can be located anywhere, so it is recommended that you check when the pop-up store that you’re interested opens and where it is located. Then, you should visit it at once.

Management Editor•NOH SEOKHO•ajaaja0124@naver.com

71st Cub Reporter•KIM JIN•coo0714@naver.com