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Pros and Cons of the Abolition of Real-Time Search Terms
  • 김윤중 정기자
  • 등록 2021-05-11 11:53:17
  • 수정 2021-05-11 18:06:02
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 Recently, real-time search term functions have disappeared on various portal sites. Real-time search terms operate in a way that analyzes the search terms entered through the search window for a certain period of time and shows the largest increase in the number of inputs. However, Naver, a leading portal site, abolished the feature after 16 years. The real-time search term was abolished because it was judged that the reliability controversy continued and that the reverse function was more significant than the net function. Pharos wants to hear the opinions of different students regarding this issue.


What is your opinion of the usual real-time search term function?


 The Pro-Abolition Side : I think the real-time search term function is the easiest way to encounter the latest issues. Therefore, it is one of the Internet services that is frequently used regularly. However, it is often seen that keywords unrelated to the issue appear in real-time searches. On Saturday evenings, the keyword Lotto always appears, and on famous game check days, game names such as League of Legends appear in real-time search keywords. In addition, after the CSAT or mock test, the keyword “Mock test grade cut” dominates the real-time search term. Therefore, I think it is right to abolish it because there were many cases that were not related to major issues.


 The Opposition-Abolition Side : The real-time search term function was intended to give the public a variety of information. However, it was abolished due to constant controversy over reliability and problems. The real-time search term was used by conveniently revealing the world’s news on the surface. It was regrettable that the useful function disappeared because it was easy to check the news. Although it has a positive side, it is regrettable that the negative side is more prominent.


What are the advantages of real-time search term features?


 The Pro-Abolition Side : I think the advantage of real-time search word function is speed. When I was in the army, TV programs were our primary source of information. When I search for search words that I am curious about or want to find out more about while watching various channels such as news, entertainment, and movies, I have experienced many search words that I searched in the search word ranking. Through this experience, I felt that it reflects the curiosity of the public well. In addition, because it is easily accessible on the first screen of the portal site, I think the accessibility and speed of the issue are excellent.


 The Opposition-Abolition Side : Real-time search terms have served as indicators of people’s instant attention and have provided information. Naver, the largest search portal site, was the fastest to check the disaster situation, company recruitment news, and star updates. News of sudden accidents such as subway failures and traffic accidents can be checked through real-time search terms. This allows people to respond quickly to crisis situations. It is also an advantage to quickly inform interested users of the latest issues.


What are the disadvantages of real-time search term features?


 The Pro-Abolition Side : Real-time search term functions reflect issues well, but their influence is huge. Therefore, this point can be used commercially and politically. When companies use quizzes to induce specific search words to dominate real-time search terms, they have powerful advertising effects that are exposed to the large public. Thisis because it can produce huge advertising effects with little money and time. It is also a dangerous way to exert influence on politics. When public opinion begins to form, it grows out of control, and the truth should be carefully examined because the subject is often eaten up by public opinion regardless of whether the content is true or not. Finally, one of the main reasons for the abolition of the real-time search term function is the controversy over manipulation. On October 6, 2020, a 26.5 billion won fine was imposed after a Fair Trade Commission investigation revealed that Naver’s search algorithm was manipulated for its own interests. Although Naver’s manipulation cases have been found to be limited to fair competition, Naver’s various service algorithms are still unclear and the possibility of political and social intervention through one of the real-time search terms has not been eradicated.


 The Opposition-Abolition Side : I think the biggest disadvantage of the function is reliability. The meaning of the real-time search term function was questioned due to indiscriminate information-free articles aimed at the number of views and provocative unidentified articles. Businesses began to abuse it for advertising purposes. Unlike the public interest purpose of quickly informing people of information, the number of cases of intentional exploitation for political and commercial purposes has increased. If a keyword is ranked at the top of a search term, people are at risk of making hasty judgments. I think this is a disadvantage because it can cause political turmoil and deliberately manipulate public opinion.


What should the portal site do in the future?


 The Pro-Abolition Side : Korea’s Internet environment is the best in the world. The function of real-time search words on the Internet’s leading portal has more influence than any other media outlets. Therefore, it was dangerous to use its influence intentionally for the benefit of individuals or organizations. However, it is clear that the elimination of real-time search term functions has made access to major issues more inconvenient. Therefore, there are many users who use the site Nate, which still maintains its real-time search term function. There have been many problems, but if they can maintain them by making efforts to secure and solve problems with the function, I hope they are maintained.


 The Opposition-Abolition Side : Unlike before, I started to actively check the news. Because I thought the real-time search term function was usually useful, I thought a new function was needed to highlight the advantages and come up with measures to reduce the negative side effects. For example, ‘RIYO’, an artificial intelligence-based search recommendation system, is short for ‘Rank It YOurself’. Because it is a way to create a chart by analyzing the associations related to oneself, it can be adjusted according to individual preferences. I think it is necessary to introduce a new method in a positive direction by using various functions like this.


 Through the discussion, both sides confirmed their pros and cons regarding the abolition of real-time search terms. Because there are differences in values between each other, it is impossible to judge which opinion is right or wrong. However, there have been many regrets as it has long been a function that provided the convenience of information delivery in our daily lives, but there was also a positive reaction to the abolition because the function was both politically and commercially abused. We are looking forward to how the real-time search function will be replaced in the future.


Planning Editor•KIM DA HUN•ekq8458@kyonggi.ac.kr

75th Reporter•KIM YUN JUNG•dbswnd7676@naver.com

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